> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shopwrk.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customize your shop's branding across all documents

> Set your logo, colors, and copy for invoices, estimates, emails, and your booking page so every customer-facing document looks professional and on-brand.

ShopWrk lets you apply your shop's branding to every document and page your customers see. You manage all of this from **Settings → Branding**, which is organized into tabs: Invoice, Estimate, Email, Booking Page, and Portal. Changes on each tab are independent — you can customize each surface separately.

<Note>
  Invoices and estimates share the same logo and accent color. Updating those fields on either tab applies the change to both document types.
</Note>

## Invoice branding

The Invoice tab controls how your invoices look when customers receive them or view them in the customer portal.

<AccordionGroup>
  <Accordion title="Accent color">
    Set a hex color (for example, `#14b8a6`) to use for headers and accents on invoice documents. This color also applies to estimate documents since they share branding settings.
  </Accordion>

  <Accordion title="Logo">
    Enter a publicly accessible URL for your logo. Recommended size is 200×50 px in PNG or JPG format. The logo appears at the top of printed and digital invoices.
  </Accordion>

  <Accordion title="Invoice number prefix">
    Set a short alphanumeric prefix (up to 10 characters, letters, numbers, and hyphens) that appears before the invoice number. For example, a prefix of `INV-` produces invoice numbers like `INV-0001`.
  </Accordion>

  <Accordion title="Footer and terms">
    Add a footer message (up to 500 characters) that prints at the bottom of every invoice. You can also set default terms and conditions (up to 2,000 characters) that are pre-filled when you create a new invoice, and can be edited per invoice if needed.
  </Accordion>
</AccordionGroup>

## Estimate branding

The Estimate tab has the same logo and accent color fields as Invoice — changes there update both document types. It also has estimate-specific settings.

<AccordionGroup>
  <Accordion title="Estimate number prefix">
    Set a prefix that appears before each estimate number. The default is `EST-`, producing numbers like `EST-0001`. Letters, numbers, and hyphens only, up to 10 characters.
  </Accordion>

  <Accordion title="Footer and terms">
    Add a footer message and default terms and conditions for estimate documents. These are pre-populated on new estimates but can be overridden per estimate. Footer max is 500 characters; terms max is 2,000 characters.
  </Accordion>

  <Accordion title="Default tier presets">
    When you create a tiered estimate (Good / Better / Best), ShopWrk pre-fills tier names and descriptions from these presets. The defaults are Good, Better, and Best. You can rename them, add a description for each, or remove tiers you don't use. You can configure up to five presets.

    If no presets are configured, click **Use Default (Good / Better / Best)** to add the standard three-tier setup, then customize from there.
  </Accordion>
</AccordionGroup>

## Email branding

The Email tab controls the header and footer of all transactional emails sent to your customers — including estimate deliveries, invoice notifications, and booking confirmations.

### Header and logo

<Steps>
  <Step title="Set an accent color">
    Enter a hex color for the header accent bar and call-to-action buttons in your emails.
  </Step>

  <Step title="Add your logo URL">
    Provide a publicly accessible logo URL. The logo appears centered in the email header. Recommended size is 200×50 px.
  </Step>

  <Step title="Add a tagline">
    Enter a short tagline (up to 100 characters) that appears below your logo in the email header. For example: *Professional Auto Styling Services*.
  </Step>
</Steps>

### Footer and social links

The email footer appears at the bottom of every outgoing email. You can add:

* A custom footer message (up to 500 characters)
* An Instagram profile URL
* A Facebook page URL
* Your shop website URL

Social links appear as icons in the email footer, giving customers a quick way to follow your shop.

## Booking page branding

Your booking page is the public-facing page where customers request appointments. The Booking Page tab lets you customize how it looks before sharing the link with customers.

The booking page URL is shown at the top of the tab. You can copy it or click **Preview** to open it in a new tab and see your changes live.

### Hero section

Set a **hero title** and **hero subtitle** that appear at the top of the booking page. These are the first words a customer sees.

* **Hero title** example: *Premium Auto Styling*
* **Hero subtitle** example: *Window Tint, PPF, Ceramic Coating & More*

### Colors and images

| Field                | Description                                                             |
| -------------------- | ----------------------------------------------------------------------- |
| Accent color         | Hex color used for buttons and highlighted elements on the booking page |
| Logo URL             | Your shop logo displayed on the booking page                            |
| Background image URL | Optional hero background image shown behind the title and subtitle      |

<Tip>
  Use a high-contrast background image with a dark overlay effect to keep your hero title readable. A wide, landscape-oriented photo of your shop or finished vehicles works well.
</Tip>

## Saving your changes

Each branding tab has its own **Save Settings** button. Changes are not applied until you save. If you navigate away with unsaved changes, ShopWrk will ask whether you want to discard them.